Tempted to send an ‘e-card’ instead of a printed card to your top clients?

think again. Research shows your clients will hate it. If it’s the thought that counts, they’ll think you’ve given it no thought whatsoever. Better to send a traditional printed card, and send it early. Why send it on Christmas Eve and be on their desk for a day? Get it there for the first week of December and make the most of the month.