Job Description: Busy and established Print, Web and Sign making company based in Chippenham with another studio in Bath are looking to recruit a signage department manager, production/fitter with both good practical knowledge and production skills, to ensure customer expectations are met by overseeing product quality and ensuring delivery timescales are met.
What you will do: We are looking for a “hands on” Sign Maker / Production manager who has a technical knowledge and practical experience, understand the importance of high-quality customer service, will be able to communicate clearly both verbally and in writing, and be a good team member.
Ideally, you will have worked in the signs industry for at least 4 years covering a full range of skills and experience such as:
The ability to interpret briefs accurately and a strong understanding of signage and manufacturing techniques
Visit clients to carry out surveys and document information ready to progress to quotation
Good attention to detail
Have good design skills using industry-standard design software such as CorelDraw, Adobe Illustrator, Caldera.
Be able to complete quotes independently or communicate information to others to provide quotes Manage workflow using plotters and large format printers
Be proficient in the application of vinyl onto a variety of substrates including vehicles
An effective communicator to work within a small team
Complete paperwork to high standards ready to be passed on for invoicing
Driving licence essential
Operational role: Overseeing the production process, including: managing a production schedule; accept and handling of new orders, scheduling jobs for production, liaising with customers to keep them updated, processing completed jobs for billing. Ensuring that the production is cost effective, minimise wastage / errors, products are produced on time and to a good quality; follow standards and methods, ensure tools and machinery are maintained and capable of quality, ensuring that all work is checked and quality controlled.
Production Capabilities: Be able to artwork and produce signage designs and layouts Be able to operate large format printers, cutters and laminators Be able to apply vinyl to all substrates and vehicles Be able to install a wide variety of signs, including vinyl, post mounted signs and shop fascias
What we are looking for: Successful applicants will be enthusiastic, be able to work on their own initiative, flexible, a great team player, well organised and have an understanding of the importance of health and safety.
Your working hours: This is a full-time position working Monday to Friday but you will need to be flexible to work outside of these hours if required.
Benefits: Bonus scheme Company van Company pension Employee discounts Reference ID: SMCHIP
“Cheers” both beam, as bubbling flutes clink To that chance encounter, toasted with a wink Strangers at an expo, one year ago today Now his greatest client, it’s fair to say A decision was sealed, when he refused to blend His incredible stand demanded all must attend Transfixed by intensity and jaw dropping drama Their eyes locked, like some kind of nirvana They got down to business, it was plain to see What a fruitful relationship this was destined to be His huge display, popped-up, taken-down in a blink It attracted all the big spenders, he began to think Both pockets brimming with leads, he stood tall For his truly was the finest show of them all
10% off all backdrops
Choose between a curved or straight backdrop. Straight ones can be accessorised with a bridge, TV and shelf unit or a fin shaped display, all of which have 10% off too! View range
10% off all booths
All styles of fabric booth are on offer this month. Conjure up a fabulous illusion at your next expo with a cosy booth. Printed all over with whatever scene you dare to imagine! View range
50% off table runners
If you’re tight on budget, these table runners are the most cost effective way to brand your expo space. Instantly turns a trestle table into a smart promotional device. View range
Pop out banners
5% off all pop out banners
Choose between the tall, slim option, or a short, wide one. Or opt for both! These can have a different design on either side, and are available in two different fabrics. View range
Pop up stands
5-20% off pop up stands
Four styles, designed to fit all types of space. High, low, fat, thin. They’ll all give you plenty of display space, and they’re super quick to put up too. View range
£5-£10 off flags
An essential at any event or exhibition, our flags can be hand-held, worn on your back, or free-standing! They look most effective when grouped together, so grab a few whilst they are discounted this month. View range
20% off ceiling hangers
Get noticed from the far end of the exhibition hall with our ceiling hangers. Choose from a circular, square or triangular diplay. They can also be used in large showrooms or stores to help customer navigation. View range
10% off literature holders
Make it easy for people to grab information about your product or service. Fill the two baskets to the brim with your brochures or leaflets, and brand the stand the same as your literature for maximum impact. View range
Table Runners – Instantly transform your table area with a fully branded table runner. This product is designed to lay vertically across a table either with our without a table cloth underneath. Ideal if you are unsure what size table you will be using, or need a more cost effective solution.
The table runner is designed to reach just above the floor either side of a trestle table width-ways.
Printed in full colour, you can personalise every inch of these durable table runners. Great for exhibitions, trade shows, school fairs and markets.
Tablecloths – Instantly transform any table area with a fully branded tablecloth. Printed in full colour, you can personalise every inch of these durable table covers. Great for exhibitions, trade shows, school fairs and markets.
Café Barriers – These smart café barriers are
great for transforming open areas into a private alfresco setting for coffee
shops, bars or restaurants. They can also be used to direct footfall, or
section off areas at exhibitions or outdoor events.
For the graphics, there
are 3 different options to choose from to ensure they are fit for purpose in
any setting. Choose between single or double-sided TENT material for everyday outdoor
or indoor use, or single-sided VENT material for windy, exposed environments.
The graphics are really easy to fit, so they can be changed quickly at short
notice for those last minute promotions.
Hangers – Increase visibility at exhibitions with these eye-catching suspended frames. Suspend one over an exhibition stand to grab attention from visitors near and far! They can also be used as a permanent fixture in other large spaces like reception areas or showrooms. They’re available in three different shapes and all come with hanging loops attached to the main frame.
Display Stands are made up of two main components — a strong, lightweight,
tubular aluminium frame and a printed fabric cover. The 260gsm ‘stretch’ fabric
cover is printed on the front and reverse as standard. Designed to fit snugly
over the frame, it is secured at one edge with a zip fastening.
The fabric cover is washable, changeable,
and additional covers can be ordered separately.
These display stands give you a superior presence
at exhibitions and are ideal for permanent indoor office or studio props.
Make a private meeting space in your office or divide up your open plan rooms
with these huge booths. Fabric booths are also perfect for exhibitions – just
rent a ‘space only’ stand. Clip the aluminum frame together and stretch the
fabric graphic over the frame. Zip it up and you’ve got an eye-catching
one-piece, ready formed stand, printed on all sides.
Curved Fabric Displays –
Backdrops are made up of two main components — a strong, lightweight, tubular
aluminium frame and a printed fabric cover.
These larger backdrops are perfect for
defining your exhibition area. They use one continuous graphic which means they
completely eliminate the problem of visible join lines commonly encountered on
the traditional multi-panel exhibition backdrops.
Both the front and the reverse of the
backdrops can be printed with your designs, giving you more room for your
promotional message and increasing their functionality.
Straight Fabric Displays –
Straight backdrops are made from a strong, lightweight, aluminium frame and a
fabric cover, which can be printed on the front and reverse. They are perfect
for defining an exhibition area or dividing open office space. The fabric cover
is one continuous graphic which completely eliminates the problem of visible
join lines commonly encountered on traditional multi-panel exhibition
Straight backdrops can be accessorised with
connection kits to attach them to other Stage backdrops or lights to illuminate
your display from above. Just add a backdrop to the basket, then choose your
accessories on the next page.
Connecting Stands – Straight backdrops can be used in conjunction
with the ‘Rialto’ bridge to make a 3 dimensional display, with or without a TV
bracket, or a ‘Queen Peacock’ which features shelves and a TV bracket to
complete your promotional display area.
Python – These display stands give you a superior
presence at exhibitions and are ideal for permanent indoor office or studio
King Python – Same but on steroids! take a look at the monster on our site
Baby Python – Same but on a diet! take a look on our main order pages
Media Stands –
These display stands give you a superior presence at exhibitions and are ideal
for permanent indoor office or studio props.
This media stand has two metal literature
baskets to hold up to A4 portrait or landscape (335mm width x 150mm height x
65mm depth). It also comes with metal brackets to hold a tablet (minimum width
220mm | maximum width 355mm) and a flat-screen TV (26″ to
Goliath Deckchair –
Create an Instagrammable centrepiece for your attraction or event. Our Giant
Deckchairs are printed in your brand on waterproof fabric and seat two people.
They’re locked into position with a hasp lock, to help keep things nice and
Barrier Covers – Our crowd barrier covers allow you to
brand your event whilst maintaining your safety procedures.
Printed in full colour, you can personalise
every inch of the cover.
Great for sporting events, corporate
buildings, music events and festivals.
freestanding lightbox displays are perfect for signage. They’re double sided,
so you get a graphic on each side.
– Brand your outdoor areas or events with
these personalised deckchairs. Pop your logo on the seat so everyone who sits
down is exposed to your brand.
Pop out banners – These
lightweight pop out banners assemble themselves in seconds. Just release it
from the carry bag and watch as it pops into life. Great for outdoor or indoor
Choose between FLAG or DISPLAY material.
FLAG material is semi transparent and some show-through will be evident from
the opposite panel. DISPLAY material is thicker and reduces the show-through
Flags – Stand
out on the high street with these fantastic flags. They’re
flexible, lightweight and easy to assemble.
Brilliant for getting your
message out there or in there (suitable for
indoor and outdoor use). Perfect for café’s advertising freshly brewed
coffee or wifi.
Your website needs to look impressive. It has to be clear and consistent. You know that already. But big brands don’t just focus everything online. They combine their online presence with offline marketing in print.
Why? Print and direct mail is proven to build trust. It’s perceived to be more credible. It plays with emotions. And it appeals to multiple senses – touch and sight. There’s nothing like it. And you can exploit that power, very cost-effectively.
Sometimes too much choice is daunting. That’s why we’ve featured our top selling collections in a handy guide. It contains our most popular, best value ranges. With a few curious and quirky options sprinkled in, to titillate and add allure.
When you buy from Nettl at digiprint, you’re buying at factory-direct prices, from our own UK-based production hub at our studios in Bath and Chippenham. Delivery of your print is now free and you can create an account and process orders online easily. If you are looking for some good old reliable printing that is cheap, affordable and packed full of quality with local friendly service, you have found the right guys!
Just head over to our new print webshop (digiprintwebshop) for our entire printed range and price lists and offers. We have one of the largest ranges of UK produced print, signs, exhibition and display items that help you and your business promote what you do.
So as a rough guide to the amazing print we can produce here is a quick list of our most popular services:
We are hosting the Bath indie chat hour today and our topic of conversation is Marketing for small businesses. Our main 4 questions are listed below with our thoughts and advice covering each to serve as a support guide to fellow indie’s who need help with their marketing strategy.
Small business owners have many problems they face in marketing their business. In working with many B2B and B2C small businesses, we have found that there are four main problems that constantly surface that need attention to achieve small business marketing success.
1. How do you manage your time to concentrate on marketing?
Time management is the first big problem. If you are lamenting, you don’t have enough time in the day to get things done you’re not alone. Spending your time on the important issues separates those that achieve success and those that muddle along. Are you identifying your three to five daily rocks, the important and urgent priorities you need to address each day? These are the 20% of actions you take which yield 80% of your productivity. Here are four keys to successful time management they include:
Write down 3 to 5 of your most important & urgent marketing priorities daily.
Your daily tasks must be specific no vagaries allowed!
Hold yourself accountable for achieving your daily tasks
Be proactive not reactive with your marketing, plan your time wisely.
Many small businesses fall foul of the “all or nothing” marketing cycle. This being that when a small business is experiencing a busy period, marketing takes a back seat. Then when a quieter period arrives, we panic and throw out a torrent of marketing in all directions. Business picks up again and the cycle continues.
2. How do you identify who best to market your business to?
Target market identification is another big problem we often encounter. Many small business owners incorrectly describe their target market as everybody. If you hear yourself describe your target market as you can sell to everyone, then you may want to rethink that position. Everyone is a big target market.
Defining your real target market and knowing the size and scope of that target market is step one. Step two is to analyse within your specific target market how many different market segments there are that you can realistically serve. Now you are in a position to establish resource allocations necessary to efficiently and effectively mount the proper marketing campaign that will produce a satisfactory sales outcome. Thinking you can sell to everyone creates a loss of focus on your marketing efforts. Your resources of pounds, time and energy that are not focused will yield a poor result.
Try creating Client Personas. Client personas not being researched is a frequent missing marketing ingredient too. Not having researched and created client personas of a business’s ideal clients are just as important as identifying the target market. Why? Because defining a client persona allows you to uncover the important marketing communications message points you will need to reach, resonate and convert sales prospects to clients in your target markets. Creating a client persona will allow you to:
Immerse yourself in your customer’s skin.
Uncover client pain points, investigate their top 5 issues to their business and create a solution for them. Tell them how you can help!
Discover the language or terminology used by your prospective clients.
Learn where to look and find your potential clients, where do they hang out? Online, social media, business breakfasts, networking events?
These are critical necessities in developing customer-centric marketing messages in today’s content marketing.
3. Do you set a marketing plan and a budget to follow your plan?
No marketing plan and no budget! It is amazing how many small businesses have no marketing plan and no formalised budget. Expecting success without these marketing fundamentals is a sign of hoping for success instead of planning for it.
Planning your marketing and establishing a budget is not that hard to do. There are plenty of free resources available for writing a marketing plan and creating a basic budget. The benefits of performing these tasks are many.
Establishes business goals & objectives to evaluate success
Defines business opportunities
Instrumental in defining your target markets
Identifies your value proposition
Outlines key marketing messages
Eliminates knee-jerk wasteful spending
Investing your time and effort in a marketing plan and budget will increase your success and save hundreds of pounds in marketing expense.
Focusing on marketing tactics versus marketing strategy is the last most common problem with small business owners. Mistaking marketing communication channels as marketing is commonplace. Many people approach small business promoting “marketing” as telemarketing, email marketing, social media marketing, web marketing, etc. No wonder small business owners get confused. None of these activities are marketing, they are marketing tactics used as part of the overall marketing process to deliver your business’s marketing messages.
The solution to this problem is easy. Get a real marketing plan not a so called instant solution or waste money on the “hot” marketing fad at the moment. There are many good ways to distribute your marketing message. A strategic plan that evaluates which communications distribution options are best suited to reach your market and convert prospects into sales for you will prevent you from wasting your time and money.
4. Are you using multiple marketing techniques? Multi-channel marketing increases brand awareness and creates a larger spend.
Marketing touch points are any methods or modes of contact between a company and the consumer. Touch points can be face-to-face discussions, promotional fliers, online ads and anything else that involves a business marketing message, brand name or logo reaching the customer. The amount and effectiveness of your small business marketing touch points can determine your level of success and the ways your marketing can be improved.
In Store. If you have a shop, in store touch points vary by the type of small business you run. If you have a clothing store for example, your touch points are the team on the floor, the register at checkout, in-store point-of-sale and posters, leaflets or postcards in the customer’s bags and the receipt every customer receives after a transaction. These touch points can be used as marketing tools but will require separate approaches. For example: your team can inform shoppers of a sale on jeans so they know about current promotions. Point of sale posters, banners, leaflets or window displays will inform customers of sales or new products. Your cashiers can offer discounts on purchases or upsell complementary products and place printed marketing material in their bags. Your receipts can print with promotional coupons that offer 20 percent off the next purchase of £50 or more for example to give your customers an incentive to return.
Electronic. (Website and Social Media) Electronic touch points can play a large role in your marketing strategy. Electronic touch points are more measurable than some others in their efficiency, because records of clicks, click-throughs and orders can be obtained in most cases. Electronic touch points include email communications, clickable banners, social media pages and any other means of creating contact with your customer base online. The people you attract with electronic touch points may be different than those you contact through more traditional means, and your marketing should reflect that difference. Electronic marketing will need multiple hits or views to deliver sales and if this is your only marketing avenue beware you may be missing out on a large proportion of your potential customer market. With so many like for like businesses competing for the same customers online, you really need to stand out from the crowd or risk getting lost in the barrage of social media and email marketing.
Mail and Print. Print materials distributed in local newspapers, Magazine ads, by hand or through targeted marketing campaigns in the mail, bring your marketing message home. These more traditional marketing touch points are just as effective, as they do not require the client to initiate contact through in-person or webpage visits. Print marketing can be distributed to existing clients as a method of retention or randomly as an attempt to bring in new customers. In either case, print marketing touch points can be more costly than electronic and in-store campaigns but can bring dividends if your customer base is expanded. Printed marketing is tactile, hangs around longer and can generate higher spending customers with regular contact. Printed marketing can also help to drive customers to your website for more information or to take advantage of special offers or discount codes. Print is going through a renaissance currently. Receiving a well-designed, interesting, tactile and physical item in the post has become somewhat of a novelty as more businesses cost cut and promote solely online.
Customer Service. The customer service experience is a valuable and difficult touch point to manage. It often has a tremendous bearing on the consumer’s opinion of your small business and whether or not they will continue to purchase your goods and services. If a customer has a difficult time with a customer service problem or leaves the situation unsatisfied, they will likely be on the lookout for a new place to shop. The customer service touch point involves more personal interaction than most other marketing touch points. It usually involves a client who is already unhappy with their overall experience and who has initiated contact with your business. As a small business, the personal relationship you build with each client can be the most important marketing touch point there is. Remember: people buy from people they like.
Finally. When you’ve aligned and analysed all of the marketing touch points your small business uses to contact its customers, they can provide you with a guide to what is working and what isn’t. An in-depth analysis of this data can help to make your marketing more efficient by revealing which touch points are underachieving and which are overachieving, which cost too much and which are more affordable. A lack of touch points in a given area or an overabundance in another can also lead to less than ideal marketing return on investment. Understanding how and why your touch points should be spread out will help make your small business marketing more efficient and effective.
Knowing your marketing problems and seeking out solutions is the first step to achieving marketing success.
User experience originates from the real world around us but here are 5 website specific UI/UX tips to help you get some quick wins on the board.
All of the above are incredibly important areas to consider when setting out your online stall. But the fact remains, however convincing your website is… however wonderful your web shop is… it will be a fantastical flop – if no one knows about it.
Part 4 (That’s this one)
A beautiful shop means little if there isn’t the footfall. And even then, a store needs enticing reasons to bring people off the street and through the doors.
A website is no different. But rather than targeting passers by, we’re looking for destination shoppers.
Driving customers to your site falls into two broad categories, online and offline marketing. Targeted promotion of your products, services or website via online marketing can bring fantastic results.
But just like the high street shops and out of town superstores, your promotional efforts should include a mix of many different activities, both online and offline to get the most ‘bang for your buck’. Even giant superstores like Tesco need to mix up their activity to maximise overall return. But you don’t need a supermarket budget, just a keen eye on who you’re customer really is, and a little creativity.
Let’s look at some ways you can start promoting.
Everybody wants to be number one on Google. The reality is, it requires a large ongoing budget and significant resource.
Laying the foundations for a search engine friendly site should be your starting point if you’re serious about the future rankings of your website. Search Engine Optimisation (SEO) is complex and ever changing. Put very simply, it’s about relevance and authority.
Relevance, or on-page SEO, is all about whether search engines can find information on your site that is relevant to the user’s search term. Authority, or off-page SEO, is how much search engines trust your website and determines where you rank.
The rules for both are varied and complex. They change regularly according to the search engine and its algorithms. You can start by making your site relevant to what your audience is searching for.
Optimise your site’s content in a structured way.
Help search engines identify the relevance of your pages.
Talk to us about how you can make your site more relevant.
Paid search (PPC)
The adverts you see at the top of Google search results are paid-for adverts. They are a way of driving traffic to your website instantly.
Increasingly for transactional websites and local searches, Google Adwords campaigns are used to push traffic. Google Adwords focus on specified keywords that your customers are currently looking for online. As a Google Partner, we are an approved agency that help tailor and manage these online advertising campaigns for you.
We can advise you on budget, advert content and the best approach to ensuring your business gets found by customers.
With pay-per-click advertising, you only pay when someone clicks on your advert and visits your website. How much you budget daily, weekly, or monthly is up to you.
Research the market’s keyword demand to learn which to target.
Long-tail keywords may produce less traffic but they can convert better.
Measure your success. By seeing which ads get clicked and which don’t, you’ll see where to invest.
The right message, to the right person, at the right time and in the right place across all devices.
An effective way to re-market to your customers is via email marketing. It’s important to send a combination of both general and focused emails as clients respond differently to both. The way it looks, what you say and a clear call to action all will impact on a campaigns’ success.
However, the starting point of any promotion, in any industry, is how well you collect and maintain your client data. If your ultimate goal is for clients to contact you then this needs to be the focus of your website journey. Collecting data in the right way is as important as receiving the enquiry itself. This information allows you to re-market to your clients in a targeted way.
We are experts in designing e-shots for maximum impact and then reporting back on their effectiveness.
Offer something of perceived value, like vouchers or ebooks, in exchange for email.
Email marketing is something that should be done regularly.
Use with other forms of online and offline marketing to maximise return.
Use campaign specific landing pages on your website to test their effectiveness.
Another popular hotspot for visitors are blogs or latest news sections.
Google likes fresh, new, relevant content, but so do real people! Sure, a lively blog will help your search engine rankings but it will also indicate that you’re open, active and on top of your game.
Blogs are great for attracting new visitors and increasing email subscriptions, helping to build that database of potential suitors.
Frequent updates will encourage users to come back for more, it can help position you as an expert in your field, and it will create the confidence that leads to web enquiries.
Keep blog posts going out at consistent, regular intervals, so visitors can know when to expect new content.
Do or do not – there is no try. A blog feature on your website, with no news in the last 6 months looks terrible and could actually be detrimental compared to none at all.
Give before asking to receive. It’s ok to use a blog post to promote your products and services. But don’t always be selling. Provide plenty of valuable, useful content, for free.
Speak to us about our monthly concierge services that can publish fresh regular ongoing content onto your blog, and keep everything up to date.
Print and direct mail
With the emergence of different online media for promoting your business, offline marketing still offers some of the best return on your investment.
Mail shots, handouts and magazine inserts are just some of the ways offline marketing can get in front of your customers. We offer a varied range of printed products meaning that we have something for everyone. We can help plan, design and print your campaign.
Your online marketing will not be as effective if it is not backed up by offline marketing.
At the end of a client meeting, a networking event or a presentation, you can’t leave your website behind. You need to leave a lasting positive impression using tactile printed collateral such as business cards, leaflets, hand-outs, company brochures and folders.
We have lots of ideas and experience on how to use print to promote your business and drive traffic to your website. Let’s talk.
Engage with social media
To win in web, you have to be there whenever your consumer needs you, to listen to the things they like and to react to the things they don’t.
It’s all about the ‘micro-moments’. Potential customers will need to engage with your business across lots of different channels and devices before taking the next step. You need to be ready to connect with them in whatever medium they want to communicate.
Engaging can build lifelong customers. So what are the routes to engagement for your business?
Being present on social media channels is the first step. Facebook helps you show off the good things you do, Twitter helps you listen to your target demographic, answer questions and join relevant conversations.
Start building brand advocates with likeable and shareable content.
Pick up the phone and talk to your clients or engage with them at networking events.
Regularly write and publish blog articles.
Everything we do is about helping you to engage. For more information on social media management, arrange an appointment.
What you NEED TO KNOW about BRANDING to help your business GET PICKED
Be a great big brand strawberry
Why are strawberries red? And what the pip has that got to do with marketing? Bear with…
Birds know that red berries are the ripest and tastiest. Strawberries have evolved to advertise their tastiness by changing colour to an intense red. What’s in it for them? Birds eat the fruit, can’t digest the seeds and scatter them around the area.
This made us think. We’re all in business to attract attention and get picked. Right? The trick is making sure it’s us that customers want to pick.
And that’s where branding comes in.
This is not the time to be shy
Your logo is a visual shortcut which reminds people who you are.
There’s a famous study which shows the more someone sees a picture or name, the more likely they are to pick it. Familiarity leads to trust. And subconsciously, when faced with a choice, we choose the more familiar name. It’s automatic.
That’s how branding works.
It’s not that the Mona Lisa is the best picture in the world.
It’s just that we’ve seen it the most times. It’s familiar.
And this logic applies to your brand.
Rebrand it and they will freak
Every so often the press reports some company rebranding costing eleventy bazillion quids. And the crowd goes crazy. ‘What a waste of money’ they squeal.
We design corporate identities for businesses like yours every week. For a lot less than eleventy bazillion quids.
But let’s think about your logo for a moment.
How many times will it be seen?
The magic £0.0001 per view
You should be proud of your logo. And liberally plaster it everywhere.
You’ll definitely use it on your website, your business cards and your stationery. You’ll use it on your brochures, folders and price lists.
You might even use it on billboards, signage, vehicles or uniforms.
Over its life, how many times will it be seen? How many people drive past your premises each hour? How many visit your website each day? How many punters do you serve each week? How many mailers do you post each month?
Your logo could be seen MILLIONS of times each year.
It’s sooo much more than a logo
Some people think a “brand” is just a logo.
Got a logo? That’s my branding done. Tick. That was easy!
But it’s much more than that. Your brand is how customers describe you to their friends. It’s the way you answer your phone. The way your website reads. The language in that handwritten sign in your reception. How your team react when a customer walks into your place.
It’s how you make them feel.
Customers are just the start
You might be hiring staff right now, or have plans to in the future.
Your brand matters here too.
The marketplace for talent is competitive.
Applicants will be deciding whether they fit into your tribe. Whether your brand matches their beliefs. To attract and retain the best talent, your brand story is important.
Before you get to pick them, they’re choosing whether to pick you.
Sometimes it takes a fresh pair of eyes to look at your business in a new way. To look at it like a customer does.
But that’s hard for us to do ourselves. Our automatic, or ‘system 1’ mind, blanks out details we see every day. We become blind to the way our business looks. That’s our brain’s way of protecting us from information overload. But it’s dangerous.
You could ask a friend to review their experience, as if they were a client. But an alternative technique is to take photographs of the journey a customer would take and print them out. You’ll be surprised at the results and the insights you get from looking at your business through a lens. The same applies to your website. Print out the flow.
Reboot, refresh, repeat
Your mystery shopping exercise might reveal some things that need attention. Your website review might show some things that are unclear or confusing.
Not everything goes to plan. Things evolve. You keep meaning to do that new thing. Then life happens. Things get in the way of our best intentions.
Branding is our business. We’d like to be involved from the start of your refresh. We can be a second pair of eyes. We can be your mystery shopper. Ask us to experience your business as a customer and let’s start building the next chapter of your brand story.
Perception is part of your brand
People make a judgement about the quality of your business, based on the feel of your brand. Everything. The overall experience.
If your website is out-of-date, if your brochures are skimpy, if your marketing looks amateur then customers will subconsciously judge you.
Printing has been around for many years, and it hasn’t been known for its greener shade, however at Digiprint, we believe the way we treat the environment impacts directly on the way we live and work, and we are committed to making a difference by taking matters into our own hands.
At Digiprint, we aim to be as environmentally friendly as possible, giving you the best bespoke solution for your specific requirements and at the same time reducing our carbon footprint. One way we do this is through our programme for change, Go Green Printing. We are passionate about the environment and can put it into practice by operating in an environmentally friendly way. Through a combination of investment in greener technology, Eco links, and recycled or forestry managed papers, waste management, and clever sourcing, we can offer you a truthfully green printing service.
Our paper is sourced from Forest Stewardship Council certified suppliers and manufactured using environmentally sustainable procedures, and our waste paper and used rags are all recycled. We also recycle any liquid waste we produce. Our lithographic printer inks are entirely vegetable based and our digital presses use dry toner based inks and are naturally green. By taking these necessary measures, we ensure that every aspect of our business is geared toward environmental sustainability. So, whatever you purchase from us, you can be safe in the knowledge that you’ll receive the greenest and most ethical print products available.
However, it’s not all big changes that can make a difference. We pride ourselves on making small changes, such as introducing low energy LED lighting in our studios. Just something as small as this can vastly impact our environment.
So, if you are as committed as us in reducing your carbon footprint and seeing a greener world, make a difference and choose your best local green printers today. For more information, contact our dedicated team of professionals.
Routed Acrylic lettering and logos are fantastic for giving depth and impact to your shop signs, wall displays, exhibitions, entrances and receptions.
We regularly produce precision cut routed lettering for all types of business to give them an image that literally stands out!
Digisigns produce high quality Acrylic Letters, Acrylic Numbers and Acrylic Shapes for various industries including Signage, Point Of Sale, Retail, Schools, For The Home and many other industries.
We have a large selection of colours and effects in Acrylic Sheet which enables us to offer our customers cost effective prices for their projects and requirements.
There is no minimum order so you can order a one off piece or you can order hundreds of pieces. All our Acrylic Shapes And Letters are produced within a couple of days usually and have the option for wall fixing standoffs and templates as additional services.
We have an expert in house design team who work daily with our clients to come up with ideas, designs and ways to ensure our customers vision becomes reality and all at a competitive price.
Light boxes are perfect for displaying your sales and offers in-store or to highlight products, services or images with bright eye-catching designs.
We us light boxes in our window for displays and to promote during the evening with stand out backlit images. They really do work when dark compared to unlit posters or displays plus they can help with visibility in darker corridors or shops increasing attention by over 50%.
We deal with the UK’s best light box manufacturer.
We offer 3 basic models of changeable graphic LED Light Box:
20mm This is our cutting edge model. Featuring an “easy change” clear PVC cover held to in place with mag tape to both vertical edges. The extreme low depth is achieved via our 10mm Technic LED Light Panel forming the core of the light box. A 15mm black border laminated to the reverse of the PVC prevents hot spots appearing on the image creating a frameless effect.
60mm Our most popular model, the 60mm slim light box is powered by backlighting for a real punch of clean white light to images. With the face and returns bonded from 5mm acrylic, the finishing quality and durability of this product is impressive.
120mm This delivers similar even and long lasting LED illumination as the other models for a fraction of the cost.
We also have a new range of fabric faced light box frames:
Our Ultra slim fabric faced light boxes are available from only 27mm in depth and range in size up to an impressive 3m in height and 50m in length, all with edge to edge even illumination.
The graphic is printed onto a stretch fabric and secured in posistion by a silicone strips ideal for quick and easy replacement. This is illuminated by an LED Light Panel, LED Matrix Panel or Flourescent tubes.
This is ideal for retail environments where high impact, easy to change, cost effective graphics are of major importance.
Freestanding, wall mounted, hanging, double sided, framed, curved and custom builds are all available.
Snap Frames are a great cost effective way to display posters, information, offers and promotions throughout your workplace.
We keep several sizes in stock and all based on the “A” paper sizes. Our Snap frames are made with quality materials and can be fixed to walls with screws or for smaller frames sticky fixers or double sided tape can be used.
Each frame comes with a crystal textured antiglare pvc cover sheet to protect your prints and you can view our full range of basic and premium frames here digiprintgroup.com
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