New Print Guide out now and this month is Litho print focus.

HIT THEM RIGHT IN THE FEELS, WITH PRINT. 

Your website needs to look impressive. It has to be clear and consistent. You know that already. But big brands don’t just focus everything online. They combine their online presence with offline marketing in print.

Why? Print and direct mail is proven to build trust. It’s perceived to be more credible. It plays with emotions. And it appeals to multiple senses – touch and sight. There’s nothing like it. And you can exploit that power, very cost-effectively.

Sometimes too much choice is daunting. That’s why we’ve featured our top selling collections in a handy guide. It contains our most popular, best value ranges. With a few curious and quirky options sprinkled in, to titillate and add allure.

 Download our print guide now!

 

When you buy from Nettl at digiprint, you’re buying at factory-direct prices, from our own UK-based production hub at our studios in Bath and Chippenham. Delivery of your print is now free and you can create an account and process orders online easily. If you are looking for some good old reliable printing that is cheap, affordable and packed full of quality with local friendly service, you have found the right guys!

Just head over to our new print webshop (digiprintwebshop) for our entire printed range and price lists and offers. We have one of the largest ranges of UK produced print, signs, exhibition and display items that help you and your business promote what you do.

So as a rough guide to the amazing print we can produce here is a quick list of our most popular services:

Products & Prices

Business Cards

Flyers & Promotion

Booklets

Folders

Clothing & Workwear

Glass & Crystal

Leaflets

Showcards / Thick Flyers

Invites & Greetings

Hospitality & Retail

Pads & Note Blocks

Giveaway Gifts

Wine, Champagne & Water

Carriage & Delivery

Stationery

Posters & Exhibitions

Stickers

The Colour of Christmas

Pens

  • Pens from 33p each

Bags

  • Bags from £2 each

External Products & Services

Nettl Now


“Everything your business needs all under one roof with bespoke design, signage and web services available.”

All prices exclude artwork, design, filechecking and VAT.

Pop in and see us at our Bath or Chippenham Studios or call Bath 01225 424821 or Chippenham 01249 655778

Email us at Bath: sales@digiprintbath.com   Chippenham: info@digiprintgroup.com

7 reasons to use a printed direct mail campaign

With the recent explosion of digital channels and social media websites like Facebook and Twitter, it can sometimes be easy to forget about some older marketing techniques that still have a place in reaching your customer base. One area that a lot of companies ignore that offers great potential for any marketing campaign is direct mail.

Direct mail usually takes place in the door to door format, meaning you can get your message straight to your customer’s door. It can be quite challenging to get the right message in your direct mail leaflet as a number of consumers still view direct mail as spam or junk mail. For this reason it’s important to really consider the end user and how relevant the message is on your leaflet. If you tie a direct mail campaign in with your other marketing efforts and have the same message throughout, the returns can be great.

Direct Mail has been around for decades and while the way in which we can reach customers continues to change, one thing that hasn’t changed is the potential reach of direct mail. It can become a very powerful branding tool and particularly successful for small, local businesses.

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Here are some more reasons to consider using direct mail as part of your next campaign.

  1. Personal:

If you have managed to capture personal details of customers for marketing purposes, you can effectively target them with a personal message or offer. Using data from their previous buying habits, you can target customers with offers and new product launches on ranges they may be interested in. Personally addressing a leaflet to someone can also have a good impact as they are likely to take time to read it.

  1. Targeted:

Direct mail campaigns allow you to target specific demographics and areas. This means targeting only those customers you are interested in promoting to. Targeting a direct mail campaign also allows you to target different areas (towns, cities, countries) with offers that are relevant to them. As you are targeting the customers you are most interested in, it also reduces the amount of wastage that can often be the case with other traditional platforms like TV, Radio and Newspapers.

 

  1. Longevity:

A direct mail leaflet drop has the potential to have great longevity to it. If the content of your leaflet stands out then there is a good chance that your flyer will remain on your customer’s coffee table or somewhere in their house for quite some time. If the message isn’t right, it could very easily end up in the bin so it is important to have a clear message that appeals to the customer.

 

  1. Flexible:

Now we don’t mean your leaflet will bend and twist if you decide to go with direct mail. This simply means that direct mail is a great platform for all businesses and all budgets. No matter how big or small you are, a direct mail campaign can be affordable and can present some great returns on investment.

 

  1. Integrated:

Many companies can be put off the idea of a direct mail campaign because they don’t think it will fit with their other promotional channels. This is not the case and if anything direct mail can help add value to your campaign by reinforcing the message and creating some added brand awareness. Again, it is so important that the message is clear and consistent with your other offline and online marketing efforts.

 

  1. Customise:

Direct mail allows you to customise your message and tailor it to a specific audience. This customisation of your message will help support the personal touch you can get from a direct mail campaign. Customise a message that encourages a call to action from your customer once they receive it.

This customisation is really powerful when there is an emotional connection to it such as a birthday or anniversary with this approach being used well by hotels, beauty salons and fashion outlets.

E.g. “Happy Birthday John. Use this voucher and get 50% OFF instore or online today only.”

 

  1. Measurable:

Like all marketing methods, you want to be able to measure how effective a campaign has been and if you are getting much return on your initial investment. Using vouchers, coupon codes or perhaps even a custom web page can allow you to measure how successful your campaign has been.

If you would like more information on direct mail and to get advice on getting the most from your next campaign and designing your flyer, get in touch with us today.

We print flyers ranging A7 – A3 and can also help you with any custom sizes or designs you may have. Remember our 7 points to ensure your next direct mail campaign stands out.

5 tips to remember when designing leaflets. Direct mail

Direct mail makes up a big part of how many people view direct marketing. One way to do this is by using leaflets and flyers to provide information on a product or service or perhaps just information on your company in general. Having an online presence is essential but you need to point people in that direction so the printed mailer or flyer is a great cost effective solution.

Whether you are a business to business (B2B) or business to consumer (B2C) organisation, getting the right information to your customer base will continue to be a key challenge in your marketing objectives. Direct marketing can continue to play a big role in meeting these objectives and keeping your brand and your name fresh in the mind of customers.

Getting a leaflet right is not always easy and the challenge is to try and make it stand out for the reader and provide the necessary information to drive sales and enquiries. A professional design can often go a long way to creating the perfect first impression with your leaflet. There are a number of steps we would suggest following to help create a great leaflet.

 

  1. Space:
    The old adage of ‘less is more’is certainly the case when it comes to designing a leaflet. No one wants to read through a leaflet that is simply full of text. It takes too long and doesn’t look good. Clutter is never a good thing, so be sure to remember space when designing your leaflet. It is also important to remember to use the whole area of your leaflet and don’t simply concentrate on one corner or the centre.

 

  1. Imagery:
    While ‘less is more’ can work well with leaflets, including images always works well. It is important to ensure the photo being used is high quality and ready for a printed leaflet. Images are also important if your leaflet includes products and product prices, as you will want to showcase the quality of the product in the best possible way on the leaflet. Use a high quality stock image or commission some stunning product photography with us.

 

  1. Readable:
    It is important that your audience can clearly read and understand the message you are trying to get across in your leaflet. Try to avoid using light colours like white and yellow for text as they can often be hard to read unless applied to a dark background. Short, snappy sentences work well and try to get a clear, simple title that will grab the reader’s attention. Something like “Sale Now On – Up To 50% OFF!” works well. Try to avoid using text that is less than 10 point as some readers may struggle to make it out.

 

  1. Quality:
    At digiprint, quality comes in a number of ways including the quality of the content and the print quality. The quality of the content really comes down to the message you are trying to get across to your audience but remember to keep it short and to the point. The quality of print is also important as a leaflet is something that is physically lifted and can take a lot of abuse. The better the quality of the leaflet, the better the impression you will leave with your customer. Most leaflets will range in thickness from 150gsm with finishes including matt, silk and luxury papers. It is also important to remember when designing for printing leaflets that you save your file as a pdf in CMYKformat as RGB is used for computer screens.

 

  1. Call to Action:
    Finally, it is important that your leaflet has a clear call to action. A call to action is what you will be using to encourage further action from your customer. So whether you have delivered leaflets via a door-to-door mail drop, trade show or through your own business premises, it is important that there is a clear call to action that will help you measure the success of your leaflet. This call to action can take place in many formats including:

 

  • Link to website
  • Social profiles – Facebook, Twitter, etc.
  • Contact phone number
  • Email contact
  • QR code
  • Price (especially if a special offer is being promoted)

Before you get ready to open up Paint (you know who you are – don’t go there!) or Photoshop to start designing your next great leaflet that is going to have the customers knocking your door down just remember these five tips and check if your leaflet includes them.

For more information on how to design a leaflet for printing, get in touch or visit our template section at our printing.com studio to download some leaflet templates to get you started.

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